The Brand Family East Fortune

Overview

The Brand family have lived and worked in East Lothian for three generations and the business is currently run and managed by Grant and Jane Brand.

The family business comprises of the farm, award winning animals and meat production, 3 locally based caravan parks, an on-site farm shop and holiday accommodation in the nearby town of North Berwick.

The challenge was to create a brand that enveloped all of this, providing a platform from which each of the facets of the business could be successfully promoted, both separately and collectively, underpinned by the family values that the Brands hold so dear.

As is my usual approach, once I had analysed the brief in conjunction with Jenny Rutherford, the Brand's marketing, social media and content writing specialist, I created a mood board which I felt represented the business in the appropriate way.

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