Branding and packaging proposals for 'The Elephant's Fill'

I came up with the name 'The Elephant's Fill' for an experimental project which was a collaborative exercise with Jonathan Harrison.

It was fun to do because it involved a number of different skills, namely creating a name, illustration, branding and packaging along with some initial website design proposals.

We decided not to take it beyond the initial ideas you see here but I felt it was worth sharing some of the work.